Last week I had the honor of helping the new California dairy princesses and their alternates with a bit of Social Media Training. I had fun actually posting “live” (my last post) right in front of them and how easy it really is!
These are 17 beautiful girls (inside and out), representing districts throughout California. It was my pleasure to assist these girls with information of, not only blogging, but also Facebook, You Tube and Twitter. These are valuable tools that help people to get to know the individuals behind the dairy products that they purchase. It is also a great opportunity it dispel misinformation in the media and tell our story!
The dairy princess program started in 1958 by the American Dairy Association. The CMAB has been overseeing the program since 1969. That was truly the early makings of “Social Media”. These girls will be very busy attending schools, fairs, and parades in order to promote our states dairy products. They were, and still are, many people’s only “face” on the farmer and the product. This is especially important since many people are so far removed from the farm.
It was my honor to spend this time with these dedicated dairy promoters. I am proud they are OUR representatives. I wish them a great year with safe travels.
Please follow them and their adventures for the year at the “Dairy Princess Diaries” http://blog.realcaliforniamilk.com/ I know I look forward to hearing about their year.