As a farmer I get so upset at the “branding” and “creative” labeling on packages. I have blogged about it before. I have linked a video below showing how Whole Foods Markets gets “creative” with the labeling!
This trend is becoming more blatant. Whole Foods, which takes it’s often “elitist” food stance. Selling food to the rich and famous while making those on a budget often feel guilty that they are not providing “Organic” food for their families!
Whole Foods sells a “California Organic” product that is “certified” yet it is from China! This labeling is taking advantage of the consumers trust and hard earned dollar.
US organic market is highly regulated. California producers invest in that type of farming for consumers who wish to purchase it.
In China, they do not have the same standards. They can produce these products cheaper because the do not have the same “rules”. So to improve their profits they use the right words on the packaging but fail to provide the consumer what they innocently believe they are paying for. That is just WRONG!
See for yourself